In the midst of the first pandemic lockdown, Wireless wanted to bring fans and artists together in a virtual space, during a time when live music and festivals were not possible in the UK.

So we set to work with Melody VR and the Wireless Festival team to create the very first virtual music festival.

We wanted to celebrate the forgotten grandeur of the Alexandra Palace theatre with a blend of youthful vibrance and urban dressing.

To capture this spirit, we curated a modular performance space that changed for the acts throughout the event, ensuring that those joining through 360° devices were constantly engaged and immersed within the festival.

The performances eventually became part of a groundbreaking production – an interactive event showcasing 3 days of amazing and varied musical acts that could be explored all over the world through the digital world and VR technology.