We immediately set about thinking of the layering of the visitor experience - physical and digital, plus before/during/post event.

Our event brand/visual identity named “Find Form” was designed to hold the experience together, providing a North Star for all further physical and digital design.

The stage, AV design and environmental graphics were inspired by fashion shows of the past with a circular drum subject to projection mapping overhanging a long stage for the models, surrounded by a 30 foot AV screen to showcase the video and motion graphics.

From the drum we also provided a Kabuki drop moment for the main show, wowing guests and adding to the artistry and choreography on show.

It wasn’t just about the Main Stage - dotted around the event area we created various interactive activations including a neon cube for photo opportunities, an interactive colour wall, a Loreal Professional themed bar and a Form Finder lounge for VIP’s.

To supplement the physical shows and tie up the visitor experience, we also produced a “Form Finder” website that allowed guests to create their own assets for marketing and social media purposes, and an AR Filter for Instagram that allowed guests to imagine Loreal products floating over London landmarks.

We produced all digital, spatial and  graphic design including Programmes, Keynote and Presentation design,  and provided all AV and Technical Production, led by our in-house team.