CHALLENGE

Our team and expertise has grown alongside ITV’s event demands for over a decade now, delivering over 50 events, constantly breaking new ground and exploring new ways to engage an audience.

Among the projects we have completed for many years is the Big TV Festival, an unprecedented collaboration between the UK’s biggest broadcasters packed full of inspiration, education and entertainment.

We were tasked with:

Changing media planners and client’s perception of TV - that’s its slow to evolve, skews old, hard to measure

Inspiring and creating excitement through exploring the many different and innovative ways to use TV advertising

Creating a cohort of planners that support TV who didn’t necessarily before, and an established annual event

SOLUTION

Our first task was to draw out what we wanted the audience to think/feel/do:

Think: TV is the most powerful marketing platform you can use

Feel: Inspired and excited about new ideas and opportunities in TV advertising

Do: Have TV front of mind when planning and invest more money in TV
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We created a luxurious winter festival with some of the industry’s most influential, forward-thinking speakers, as well as revealing what’s around the corner for TV. And, of course, it all ended with a VIP party curated by us…

For five years we have provided venue management, AV production, immersive design and motion graphics for the Big TV Festival.

ITV

CHALLENGE

SOLUTION

RESULTS