For over 10 years we've brought imagination and positivity to 100+ campus activations, 500+ online events and received 11 industry wards in the process with our work for LBG.
"Go bold!" This was the directive from our client as we conceptualised a new student activation for Milkround.
Our challenge was to change the perception of Lloyds Banking Group as safe and traditional, and instead highlight them as a forward-thinking, top-tier tech employer.
Under the inspiring tagline "Imagine What's Next," Lloyds Banking Group sought to create an immersive and unique digital experience.
This initiative aimed to showcase their innovative approach to technology while conveying an inclusive message: at Lloyds, there is a place for everyone, regardless of their background.
We designed an interactive experience housed inside a converted trailer that toured universities, actively engaging with students.
Central to this experience, we created an AI chatbot, which interacted with students by asking about their values and passions, demonstrating how these align with the values at Lloyds Banking Group.
The futuristic trailer served as an eye-catching and intriguing pop-up on campus.
All imagined, designed, developed, programmed and toured by our in-house team.
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Our activation enabled Lloyds Banking Group to engage with over 11,000 students across the UK.
97% of students told us the activation enhanced their perception of the company as a tech employer.
Winner of a RAD Award representing the best in employer branding, recruitment marketing and people communications. We won the top prize in the Event and Experiential category.
Winner of 3 ISE Awards aimed at recognising excellence in early years recruitment. We won Best Single Purpose Innovation, Best Innovation in Attraction and Best Attraction Campaign.
