Bosch sent us on a mission to devise and activate an idea to promote their new i-DOS range of intelligent washing machines.
Marketing budget was tight and timelines were even tighter before the product launch, but the client wanted bang for their buck in order to draw sufficient publicity towards their new product to maximise marketing ROI.
With time short and a small budget, we realised creatively it was a good idea to leverage the digital element of the product, and that it would be best for us to draw on our bank of performers to keep the experience personal and devoid of physical structure.
For that reason, we curated and built a month-long station-wide takeover of Piccadilly Circus Underground Station.
The takeover mixed 3D ad spaces and bespoke scenic displays with live performances along the Piccadilly Line from Kings Cross to Piccadilly Station - creating a new and unforgettable take on the everyday commute.
A stunt on this scale and activation was a first for both Bosch and TFL, reaching London's busiest stations at peak travel times.
The stunt achieved over 1 million impressions on social media and brightened up the daily commute of over 500,000 commuters.
A first for both BOSCH and TfL
Over 1 million impressions on social media
Brightened the day of over 500,000 commuters
