CHALLENGE

Over the years we’ve worked across the world for Amazon, from digital workshops for their logistics partners in Berlin, to giant conferences in the US.

Our work with Amazon across the US takes us to event spaces that consistently dwarf their European counterparts, frequently designing spaces for 5,000+ and working up 50,000+ steps on rig days.

Giant conferences, huge breakouts, massive receptions and big impact.

For the last few years we’ve been working on Ignite Live, held at the Fairmont in Scottsdale, an annual event that brings together 2000+ Delivery Service Providers.

There were two key elements to this brief - installations and ‘quirky’ add-ons.

We wanted both elements to come together and help to build a ‘Wonderland’ that reflected the Amazon Ignite culture, and generate engagement and excitement among attendees.

SOLUTION

The event aesthetic was inspired by the joy that the Amazon service providers deliver throughout every day – with each individual solving problems and creating moments that are felt by many.

We designed installations of floating parcels in all manner of shapes and sizes.

The colourful branding was adapted to create a big impact throughout the venue, running through the venue dressing and wayfinding.

We met all aspects of the brief, resulting in an engaged and excited audience.

Beyond a successful and exciting event, we also provided an immersive experience by transforming the venue with numerous activations and space takeovers.

Recently we’ve been supporting Amazon on a series of events much closer to home, across Europe.

Virtual and in-person, logistics and luxury, these activations may be smaller in audience numbers, but equally important to their mission, their partners and us as an agency.

Amazon

CHALLENGE

SOLUTION

RESULTS